What the data shows
Brand leader changes by device type and by application. No brand leads across the board.
Device mix can vary significantly between cities, even in the same state.
Which brand competes varies by device type, even within the same group.
Some brands fail more than others.
What you can get
Brand share by device type
Brand share by city and region
Brand share by application
Head-to-head against any competitor
Where one brand dominates, and where share is split
Segment size by device and city
Where a brand is under-represented
Age of the installed base, where recorded
Failure rates by brand
What you can do with it
Competitive benchmarking — measured installed-base share against every competitor, city by city.
Go-to-market by city — match sales, channel and product focus to each city’s device mix.
Opportunity sizing — size the market by device, application, region or city.
Replacement demand — how many of each brand’s devices sit in each city, and how old they are.